Video: Understanding linear TV measurement
Similar to digital advertising, streaming TV is measured by seeking a one-to-one attribution between impression and sales. Even though linear TV (i.e. cable, broadcast, and satellite) has been around much longer, such deterministic attribution is typically not available or more difficult.
Here is a short video that walks you through our measurement of linear TV, and how we deal with things such as:
Immediate vs. delayed response
Lower vs. upper-funnel measurement
Incrementality (and dynamic baselining)
More information about TV measurement can be found here.
Courtney Minson
I work on product marketing and I've never had coffee.
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