Improving TV Media Buying and Measurement with Experian
Ad buyers now have access to Experian marketing data in the Tatari platform, allowing them to gain a deeper understanding of their consumers to drive even stronger campaign performance.
Tatari’s Outcome-Based Measurement for TV Advertising Certified by NBC Universal
Tatari is proud to announce that we have been certified as one of 14 measurement partners by NBC Universal in the Incrementality Measurement/Sales Impact category.
Marketers are Enamored with the Big Screen but They Risk Missing the Bigger Picture
Whilst there is value in targeting, it leads brands to not fully harness the power of TV advertising. This is best explained by laying out a typical TV advertising journey (with related spend levels).