Insights

Why Surveys Might Be Skewing Your Attribution

No matter how meticulously a survey is crafted, it will always inherently be prone to error. Learn how Tatari solves this problem with a highly accurate mechanism for estimating TV lift.

Why Standard TV Attribution Assumptions Are Doing Your Campaign a Disservice

TV ads produce a significant delayed response that traditional attribution models don't always capture. To accurately measure the delayed responses of a linear or streaming TV ad, advertisers need to consider these three things.

Video: DragFactor Helps Advertisers Measure Response from TV Ads

We know that marketers need to see their campaign’s performance results that measure both the immediate and delayed response. Watch our short video to learn more about DragFactor enabling next-day measurement.

Video: Streaming Incrementality Explained

Here’s a short video that walks you through our measurement of streaming TV, and how we deal with things such as: incrementality, device mappings, immediate and delayed response, and lower and upper-funnel measurement.

Video: Understanding linear TV measurement

Even though linear TV has been around much longer than streaming, deterministic attribution is typically more difficult. Here is a short video that walks you through our measurement of linear TV.

Measuring the delayed response of a TV campaign

A good TV campaign should aim to measure both the direct response and brand impact. We measure the relationship between the two via what we like to call the "DragFactor."