Video: DragFactor Helps Advertisers Measure Response from TV Ads
When an ad airs on linear TV or a streaming platform, the advertiser will see an immediate response, or an influx of visitors to their website. However, not everyone visits right away—many respond days, weeks, or even a month later. This delayed response is hard to measure directly because it occurs later in time, often going unaccounted for or even misattributed by most - but not with Tatari.
We know that marketers need to see their campaign’s performance results that measure both the immediate and delayed response. Tatari’s DragFactor quantifies the relationship between these two types of response as a multiplier. Simply put, this helps marketers understand how many additional delayed responders they can expect in the future for every immediate response they see now. This information is available in near real-time, right within the Tatari dashboard.
Watch our short video to learn more about DragFactor enabling next-day measurement.
Courtney Minson
I work on product marketing and I've never had coffee.
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