Video: How Fubo, a Live TV Streaming Platform, Used TV ads to Drive Subscriptions
Tatari is often recognized for our work with some of today’s top e-commerce and DTC brands, but did you know we also help streaming publishers advertise on TV? Marketers at streaming services need to grow their subscriber base, and need a data-driven approach to buying and measuring TV ad campaigns.
Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV to share their journey through linear TV advertising, including:
How Fubo used an agile media buying strategy to test and scale
How to measure the true impact of your linear TV ads
The importance of evaluating and optimizing creatives in real-time
Watch the full discussion in the video below.
Lauren Cary
I'm on the marketing team and my niche craft is pyrography.
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