Insights

Tatari Powers Next Generation of Agencies Entering TV Ad Market

Since announcing the availability for agencies to license Tatari 18 months ago, more than 30 agencies have signed on, with 40% buying into additional services.

How TV Advertisers Should Prepare for a Lengthy Writers’ and Actors’ Strike

As the ongoing WGA and SAG-AFTRA strikes continue to impact the TV ad market, Tatari is planning for all possible outcomes and helping our clients execute high-performing TV campaigns amid the chaos.

How Shopify Merchants Can Get Started on TV

In a recent episode on eCcommerce Fastlane’s podcast, Tatari's CEO and Co-Founder, Philip Inghelbrecht sheds light on how Tatari is transforming the world of TV advertising and how eCommerce brands with limited budgets can start TV advertising.

Why Tatari is Building TV Ad Infrastructure

As TV and digital advertising converge, our vision is to build intelligent infrastructure that connects supply and demand partners, giving them unprecedented automation, control, and transparency.

How Agencies Can Grow Their Business with Modern TV Advertising

We hosted a webinar with MediaPost to address the complexities of TV and the most frequently asked questions agencies have when getting started.

Should Brands Advertise on Netflix?

Unlike its streaming rivals, Netflix shares no impressions data with demand-side partners. So, we decided to dig a little deeper into the numbers and explore if there’s still a case to be made for performance-minded TV marketers.

Marketers are Enamored with the Big Screen but They Risk Missing the Bigger Picture

Whilst there is value in targeting, it leads brands to not fully harness the power of TV advertising. This is best explained by laying out a typical TV advertising journey (with related spend levels).

Tatari Is Now The Only Company That Licenses The Triad of ACR Data Vendors

Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.

Tatari Launches Agency-focused Business

More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies will have the same tools, data, and predictive intelligence to offer TV advertising to their clients.

NFL on Amazon Prime: worse or better than cable (for brands)?

During during the first-ever NFL game exclusively available on Amazon, our client Underdog Fantasy saw performance in the 85th percentile of all their NFL media buys. See how for advertisers in general, buying Amazon Prime NFL spots may very well be worth your while.