Bring your TV advertising in-house

FPO Video Reel

Buy, measure and optimize linear and streaming TV with Tatari

Tatari has turned TV advertising into digital-like experience: measured, real-time, and the ability to manage campaigns based on performance. Through a combination of technology, data science, and deep relationships with publishers we've developed the industry's leading measurement and buying tools specifically built for TV giving marketers a competitive edge and clear way forward.


Tatari's platform utilizes proprietary data science methodologies to deliver campaign performance measurement that goes beyond views or impressions. We use closed-loop attribution to track metrics that matter to digital-minded marketers: visit, installs, and purchases. Customizable dashboards display network, daypart, or creative performance along with the true incremental lift from an ad campaign.

Media Buying

Traditional ad agencies focus on projected ratings and impressions but using Tatari’s smart and agile media buying tools, you can rely heavily on data, analytics, and predictive intelligence to build media plans and bid on inventory. Whether that’s buying linear directly or streaming via , you can confidently optimize each creative, publisher, or audience.

Optional Managed Service

Not ready to take on TV advertising in-house? For an additional fee, we'll provide you with a dedicated team of expert media buying and client success managers that will help you with every step of the TV advertising journey - from finding a partner to produce creative assets, to launching your first pilot campaign, to building weekly media plans and optimizations.

Tatari TV Advertising Services - Brands

Brand Partners

Our clients come from all stages; from TV novices to experienced advertisers, and different industries, such as financial, insurance, fashion, gaming, home goods, and healthcare. No matter the stage or size of budget - our technology and service put their goals first.

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"I can’t imagine buying TV without Tatari. Whether it’s their self-service tool or how they incorporate data and measurement into their media plans."

Ty Conner, Director of Growth Marketing, Rocket Money

"Working with Tatari helped us be efficient, and optimize as much as possible post-Super Bowl."

Matt Clunan, Director of Brand Marketing, Fiverr

"Tatari provides amazing insights, great partnership, and have really allowed us to scale TV as a profitable channel."

Carly London, Head of Growth, Lively

"Tatari is very focused on foundational metrics of measurement and we really thought that data and analytics aligned well with our mission."

Shannon Lawton, Director of Paid Acquisition, Teladoc Health

"Tatari makes it very simple for us to buy TV advertising across all sorts of networks and publishers in a way that we feel is more optimized."

Ben Yahalom, Chief Business Officer, True Classic


A Unified Measure: The Case for Standardizing 'Outcomes' in TV Advertising

A Unified Measure: The Case for Standardizing 'Outcomes' in TV Advertising

Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.

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Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

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The Advertiser's Guide to Streaming TV

The Advertiser's Guide to Streaming TV

This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities. 

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