Measurement

Keep your focus on better business outcomes with precise attribution across linear and streaming TV

Streaming + Linear Measurement

Incrementality is achieved by measuring campaigns in a way that separates net new visitors, buyers or installers, from users that would have taken an action - such as visiting a site, making a purchase, or downloading an app - even if they hadn’t seen the ad. 

Tatari View-through is view-through optimized for TV and built on TV-specific device graph data and methodologies. While conservative in nature, it’s more accurate than industry-applied digital view-through. We recommend Tatari View-through as your go-to if you have a high baseline of traffic or if your product or service has a long consideration period.

Want to be able to compare your TV attribution to other ad platforms? Tatari has you covered with Digital View-through. Tatari’s Digital View-through attribution methodology is constructed similarly to other digital ad companies and matches the IP address of an impression to the IP address of the response over the specified period.

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Outcome Focused Measurement

Tatari’s metrics are built for TV. Rather than use metrics that were made for digital, Tatari’s platform utilizes data science for measurement methodologies that go beyond views or impressions and use closed-loop attribution to track outcome-based metrics that matter to performance and brand marketers like CPV, CPI, and CAC; ultimately proving ROAS.

Tatari helps performance marketers find new audiences and drive brand awareness at scale. With tools built for TV measurement, marketers can measure brand metrics such as impressions, reach, and frequency. Tatari’s tools ensure you’re reaching the right audience at the optimal time. 

Need a way to measure both the immediate and delayed response? With Tatari DragFactor this information is available in near real-time, right within the Tatari dashboard. Our easy-to-customize dashboards display network, daypart, or creative performance, the true incremental lift from an ad campaign, and when people take action on their website or app after viewing an ad—whether it's minutes after viewing or 30 days later.

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Granular Reporting in Our Dashboard and Yours

Tatari’s reporting tools allow you to perform deep campaign analysis to see precisely how creatives, networks, and streaming platforms performed in a given week. Easily build, customize, and export reports to answer campaign performance questions.

Using S3 buckets, you can automate the ingestion of granular campaign data into other internal tools or multi-touch attribution platforms to perform deep analysis and compare results across channels.

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Data and rates are not real and are for illustrative purposes.
Data and rates are not real and are for illustrative purposes.

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Insights

Video: DragFactor Helps Advertisers Measure Response from TV Ads

We know that marketers need to see their campaign’s performance results that measure both the immediate and delayed response. Watch our short video to learn more about DragFactor enabling next-day measurement.

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Video: View-Through vs. Incrementality: A Clear Way to Measure TV Ad Response

Watch our short video to learn more about our industry-leading incrementality method.

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Video: Streaming Incrementality Explained

Here’s a short video that walks you through our measurement of streaming TV, and how we deal with things such as: incrementality, device mappings, immediate and delayed response, and lower and upper-funnel measurement.

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