Media Buying

Using Tatari’s smart and agile media buying tools, you can rely heavily on data, analytics, and predictive intelligence to inform your planning and buying strategy

Broad Set of Media Inventory

Want to advertise on Hulu, Peacock, or Paramount+? With Tatari, you can get your brand on any streaming publisher! Expand your reach by exploring new publishers.

Whether you want to make direct buys or programmatic buys, Tatari has you covered. Our smart and agile buying tools give you more control and transparency allowing you to easily build your media plans including both types of inventory.

See your brand on linear TV! Buy ad placements during major live events like the Super Bowl, on premium linear channels such as ABC, Bravo, and MTV, or on local networks to reach the right audience.

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Data and rates are not real and are for illustrative purposes.
Data and rates are not real and are for illustrative purposes.
Data and rates are not real and are for illustrative purposes.

Smart Buying Tools

The days of marketers needing to buy upfront or far in advance are long gone—Tatari’s platform allows for complete flexibility with smarter, more agile media buying. To remove the guesswork out of building your media plan, Tatari developed a tool to predict your plan’s clearance before submitting buys.

Just like digital, Similar Inventory is look-alike modeling built for TV. This tool empowers you to buy the most efficient ad placements to hit your KPIs. Tatari helps you pinpoint similar inventory across linear and streaming TV, so you can confidently build media plans based on high-performing channels and reach the right people at the right time. Watch this short video to learn more.

Want to reach a specific audience? We surface the right data, directly in the Tatari Platform, so you can understand what to bid and stay on budget, all in one place. Use filters for age, gender, or income to find the audience you want. Since Tatari has access to a wide variety of inventory, you can also use keywords to narrow down the inventory you’re looking for, such as: Tier 1 Cable or Cooking Programming.

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Data and rates are not real and are for illustrative purposes.
Data and rates are not real and are for illustrative purposes.
Data and rates are not real and are for illustrative purposes.

Control and Transparency

You have full transparency into your media buys so you know exactly how much you’re spending on your TV ads, as well as when and where they’re airing.

With historical data, you always know what’s performing well so you can optimize future media plans accordingly. This can lead to potential cost savings by referencing historical data to get the lowest price possible.

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Data and rates are not real and are for illustrative purposes.
Data and rates are not real and are for illustrative purposes.

Ready to learn more?

Watch our platform overview video or talk to our team for a live demo.

Schedule a Demo

Insights

Similar Inventory: Lookalike Modeling for TV Practitioners

Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.

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The Marketer's Guide to Advertising on Streaming TV

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