Today's performance-focused brands are turning to TV advertising to increase scale and diversify their media mix beyond search and social. Agencies can grow revenue by licensing Tatari's self-serve platform and offering their clients the ability to buy and measure ads across linear and streaming TV in a way that is efficient, accountable, and just like digital.
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Leading agencies rely on the Tatari platform to buy TV in a modern way with automation, measurement of outcomes, and the ability to quickly optimize campaigns.
More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies will have the same tools, data, and predictive intelligence to offer TV advertising to their clients.
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Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.
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Tatari developed a view-through attribution metric designed, and optimized, solely for TV using TV-specific device graph data and proprietary methodologies.
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