Memorable Moments in 2022

Earlier this month, Tatari held its virtual company gathering (affectionately called “Bonanza” at Tatari) and reflected on the amazing moments and impact we created in 2022.

Tatari achieved a multitude of great milestones in 2022. We launched a self-service offering for agencies to buy and measure TV advertising. We were featured in several industry publications, which covered our partnerships with Shopify and Samba TV, the acquisition of TheViewPoint, and a new product feature on Similar Inventory tool. On the PeopleOps front, we welcomed 10+ summer interns, kicked off our return-to-office in Q4, and continued to uphold a strong company culture. Our employee-owned DEI committee also hosted multiple monthly events to continue to promote diversity and inclusion at Tatari.

2022 was filled with many ups, but also some downs. I’m proud of the accomplishments that all Tatarians achieved and especially their tenacious energy to keep aiming higher.

During our Bonanza, we also discussed our goals (OKRs) for 2023.  No doubt we are facing another challenging and hopefully rewarding year. Our Forward conference last year is definitely part of the plan, and we hope to see many of you there (again).

It wasn’t all business though. We ended our company gathering with a fun team-building activity of pixel art.

We are ready, let’s do this!

Muller Luo

I love getting to know people and driving efficiency.


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