Why Tatari is Building TV Ad Infrastructure
As TV and digital advertising converge, our vision is to build intelligent infrastructure that connects supply and demand partners, giving them unprecedented automation, control, and transparency.
How a Media Buyer Turned Engineer Adds Value to Tatari's Platform
In this post, we share Alex Kahan’s unusual path to becoming a Media Buying Platform (MBP) engineer, starting as a media buyer and following his passion for coding.
Adding Brand Objectives to a Performance-Focused TV Ad Strategy
Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.