Tatari recently asked leading DTC brands what their TV advertising plans were for 2020 and whether they’d be investing more in linear or streaming. In this video, marketers from Roman, BirchBox, Daily Harvest, Farmer’s Dog, and more share their thoughts on how TV fits into their strategy.
If you’re considering including streaming in your marketing mix next year, download our Guide to Streaming TV to learn what options are out there, how to measure streaming ad performance effectively, and how to get started.
TV advertising campaigns are now well within reach for DTC brands. But merely plunging into TV is not enough to be successful. Here are three common pitfalls to avoid.
Read more
Tatari CEO, Philip Inghelbrecht, explains how Tatari caters to DTC brands needs, and discusses how these brands are helping push forward changes to how TV is bought and sold more widely.
Read more
At Tatari, we are committed to speaking up against gender inequality and bias and creating an environment that is supportive in the process. To celebrate International Women's Day, we hear from some of the Ladies of Tatari.
Read more