CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping.
Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:
eMarketer’s first-ever US CTV ad spending forecast
Who controls CTV ad budgets
Why CTV ad inventory keeps growing and more
When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.
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Netflix has officially entered the ad game—and with its unmatched viewership and new live sports deals, it's changing the rules. Discover what this means for your brand, and how to tap into premium audiences without wasting your media dollars.
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Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.
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