Insights

Conversations on the Croisette: Tatari Explores the Future of TV Media Buying at Cannes

Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.

How A Leading CPG Brand Used TV to Drive Sales on Amazon and in Stores

Read how a leading CPG brand partnered with Tatari to employ geo-testing and an Amazon sales analysis to measure how their TV ads influenced all sales channels.

Is Dynamic Ad Insertion Reality or BS? Publishers Weigh In

Can Dynamic Ad Insertion (DAI) really change how we watch TV ads? Publishers say it’s the future. Discover why DAI could rewrite the rules of TV advertising.

Why Streaming's Rise Means the Death of DSPs

TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.

Marketing Minds: Fubo’s Alberto Horihuela Discusses the Power of TV Advertising to Grow a TV Platform

Tatari spoke with Fubo’s Co-founder and Chief Operating Officer, Alberto Horihuela, about building a TV streaming service and growing it with TV advertising.

Watch: How Tecovas Turned TV Into a Growth Engine

Watch our GROW LA session with Tecovas to hear how they made TV a cornerstone of their marketing strategy.

Why Independent Agencies Win (or Lose) on Infrastructure in Convergent TV

Independent agencies can win big with Convergent TV, but only if they can navigate the complexity. See how a unified platform simplifies execution, lowers costs, and helps turn infrastructure into a true advantage.

4 Questions to Ask Your Media Buying Partner

TV buying has entered the data-driven age. Here are 4 questions to ask your media buying partners before making a TV buy in this modern buying era.

3 Fundamentals to Navigate Media Buying Complexity

TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.

From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant

Can TV help turbo charge brand awareness from good to great? That’s the question Wpromote wanted to answer on behalf of their national auto service chain client. Tatari answered.