Insights

Tatari Powers Next Generation of Agencies Entering TV Ad Market

Since announcing the availability for agencies to license Tatari 18 months ago, more than 30 agencies have signed on, with 40% buying into additional services.

How Agencies Can Grow Their Business with Modern TV Advertising

We hosted a webinar with MediaPost to address the complexities of TV and the most frequently asked questions agencies have when getting started.

Improving TV Media Buying and Measurement with Experian

Ad buyers now have access to Experian marketing data in the Tatari platform, allowing them to gain a deeper understanding of their consumers to drive even stronger campaign performance.

Marketers are Enamored with the Big Screen but They Risk Missing the Bigger Picture

Whilst there is value in targeting, it leads brands to not fully harness the power of TV advertising. This is best explained by laying out a typical TV advertising journey (with related spend levels).

Tatari Is Now The Only Company That Licenses The Triad of ACR Data Vendors

Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.

Tatari Launches Agency-focused Business

More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies will have the same tools, data, and predictive intelligence to offer TV advertising to their clients.

Targeted vs. ROS Campaigns: Which is Best for Your Brand?

Tatari recently analyzed the performance of three clients who were running targeted and ROS campaigns at the same time, with the same creatives. Read more to see our findings.

Tatari Gives Marketers Powerful Tools for Granular TV Campaign Analysis

See the new features we're releasing to help marketers measure TV campaigns with the sophistication and detail of a digital campaign, making it easier to compare one against the other.

You Don't Need To Target Individuals To Drive Performance

Google’s move to shut down person-level targeting in its browser isn’t the end of performance marketing. Quite the contrary. It’s the redirect our industry needs to get back on track.

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

We partnered with Adweek to look at how four top DTC brands—Roman, Made In, Ibotta and Rothy’s—are using a data-driven approach to drive performance with TV advertising.