Insights
A Marketer’s Guide to Geo-Based Incrementality Testing
Geo-based incrementality testing reveals the true impact of your ads by comparing sales across targeted and untouched regions. It’s a powerful way to measure lift and efficiency—no cookies, just real-world results.
Read more
How A Leading CPG Brand Used TV to Drive Sales on Amazon and in Stores
Read how a leading CPG brand partnered with Tatari to employ geo-testing and an Amazon sales analysis to measure how their TV ads influenced all sales channels.
Read more