Insights
Crafting Effective Black Friday/Cyber Monday TV Creatives: Strategies for Marketers
In this blog post, we discuss various strategies for creating effective Black Friday/Cyber Monday (BFCM) TV creatives. Watch the full video to learn how to stand out from the competition and make the most of this key shopping season.
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Creative optimization takes the right data and partnerships
Creative plays an important and powerful role in a company’s TV campaign. Data shows that the ad creative can make or break a pilot test - leaving a lot of money and time on the line.
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