Insights

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

CTV Fraud Should Never Be an Issue

To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.

Is Walmart's VIZIO Move a Masterstroke in the Media Retail Game?

Walmart's $2.3 billion acquisition of VIZIO catapults the retail giant into the TV landscape, promising a strategic challenge to Amazon's dominance by leveraging access to VIZIO's 18 million TVs.

The Coming of Age of Sports League

Examining the challenges of traditional TV networks transitioning to streaming, especially in sports content, this blog explores a potential collaboration between industry giants like Disney, Fox, and Warner Media for a DTC sports streaming service.

Business Insider Names Tatari a 2023 Hottest Adtech Company

Tatari was recognized for cultivating first-time TV advertisers, the introduction of TVP Direct, and launching a privacy-first CTV ad solution sister company, Vault.

Rethinking “Remnant” Inventory in the New TV Advertising Era

In this article, we challenge the false association between programmatic remnant inventory and low-quality ad placements and advocate for greater adoption by performance-driven advertisers.

Tatari Wins AdExchanger’s 2023 Most Innovative TV Advertising Technology Award

We're thrilled to announce that Tatari has won the “Most Innovative TV Advertising Technology” category at the 2023 AdExchanger Awards. This category honors cutting-edge companies that meet the growing appetite for television advertising solutions.

How Shopify Merchants Can Get Started on TV

In a recent episode on eCcommerce Fastlane’s podcast, Tatari's CEO and Co-Founder, Philip Inghelbrecht sheds light on how Tatari is transforming the world of TV advertising and how eCommerce brands with limited budgets can start TV advertising.

Introducing Vault Data Clean Room

We are excited to announce the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is a data clean room (DCR) solution that leverages Experian Consumer Sync.

How a Magician Can Manipulate CTV Performance

It can be easy to overstate the impact of a streaming TV campaign - by lumping in digital display channels. Our goal in this article is to unveil some of the (questionable) tactics deployed by programmatic TV ad platforms, and why Tatari doesn't practice this.