Insights

Conversations on the Croisette: Tatari Explores the Future of TV Media Buying at Cannes

Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.

Tatari’s New SVP of Finance Signals a Deeper Investment in TV Ad Innovation

Tatari’s new SVP of Finance, Raïssa Nébié, joins from Twitch to help lead the company’s next stage of growth. With strong momentum and big plans in AI-powered TV ads, she’s set to play a key role in what’s next.

From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant

Can TV help turbo charge brand awareness from good to great? That’s the question Wpromote wanted to answer on behalf of their national auto service chain client. Tatari answered.

Tatari’s Record Growth and AI Expansion Set the Stage for 2025, Strengthened by Key Executive Hire

After experiencing record growth in 2024, see how Tatari plans to shape the future of TV advertising through continuous innovation and new leadership in engineering.

Generate Successful Media Plans with Tatari’s AI-Powered Planning Engine

Our AI-powered Planning Engine tool helps brands and agencies build TV media plans with unprecedented speed, accuracy, and comprehensiveness.

4 Critical Capabilities for Indie Agencies Adding TV

To stay competitive, indie agencies must focus on four key capabilities: convergent TV strategies, AI for media planning and measurement, advanced measurement techniques, and seizing opportunities for direct media execution.

The Reality of AI Investment: Lessons from Tatari's Approach

Tatari's strategic approach to leveraging AI across its TV advertising tools is a fundamental component of our business model, enabling significant growth and market expansion.

Automating the Creative Upload Process For TV Advertising

Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms.

Everybody loves bonus spots, but only Tatari gives them love back.

We will explore what bonus spots are, how they are awarded, when & where they will air, and most importantly- why they should be measured.

Choosing between local and national advertising

While local spot costs are indeed less expensive than national buys, the number of local impressions aired is much smaller.