Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.
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In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.
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To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.
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Tatari was recognized for cultivating first-time TV advertisers, the introduction of TVP Direct, and launching a privacy-first CTV ad solution sister company, Vault.
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We are excited to announce the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is a data clean room (DCR) solution that leverages Experian Consumer Sync.
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It can be easy to overstate the impact of a streaming TV campaign - by lumping in digital display channels. Our goal in this article is to unveil some of the (questionable) tactics deployed by programmatic TV ad platforms, and why Tatari doesn't practice this.
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In this article, we will unpack OLV and most importantly, the relevance of OLV to the old definition of Connected TV (making for a new Convergent TV).
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Retargeting has proven to be one of the most successful performance drivers in digital media (namely display ad units). Today, leading marketers are pursuing the same strategy with Connected TV (a.k.a. streaming TV) ads.
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Many major streaming players are moving away from programmatic buying platforms in favor of direct sales teams. Only in doing so can they preserve the audience viewing experience in a meaningful way.
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The rise of CTV has helped bridge the best practices of digital and TV advertising. Now, advertisers can replicate one of digital’s best-performing tactics – retargeting – on the biggest and most engaging screen in a consumer’s household.
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