Vuori Case Study

Growth Spotlight

Full-Funnel Focus: Vuori’s Leap from First-Time TV Advertiser to Performance Powerhouse

How Vuori Built, Tested, and Scaled Their First TV Campaign Into a Measurable Growth Engine

Vuori, a California-based performance apparel brand, was born online and built for movement. With a strong ecommerce foundation and rapid growth through paid social, search, and direct mail, Vuori reached a point where incremental reach and brand authority were essential for continued success. That’s when they turned to Tatari and TV advertising.

TV offered a new frontier: the ability to reach broad audiences with compelling video creative while still maintaining a performance mindset. With Tatari’s measurement platform, Vuori developed a test-and-learn approach to linear and streaming TV, building confidence through data and scaling smartly. What started as a pilot became a core part of Vuori’s media strategy.

$150k

PILOT CAMPAIGN BUDGET

“FIRST-EVER” TV CAMPAIGN CREATED IN-HOUSE

Campaign Objectives

Educate and Explore TV’s Potential

Validate that TV can deliver measurable results for a digitally native brand.

Scale Brand Authority

Leverage high-reach media to enhance Vuori’s visibility and storytelling.

Balance Performance with Brand

Develop a full-funnel strategy that drives conversions such as lift, CPA, and ROAS.

Solutions

In late 2020, Vuori partnered with Tatari to launch their very first TV campaign. With initial skepticism around measurement and creative demands, Vuori leaned on Tatari’s expertise to guide the process—from audience strategy and media planning to ad production feedback and attribution.

The team committed a pilot budget of $150,000 over four weeks, running five to six creatives across both linear and streaming platforms. Rather than lead with a single brand spot, Vuori tested a variety of product-focused assets, including a standout 15-second “Rolling Stones” spot that drove notable performance. Creative was produced in-house, and Vuori validated its quality with Tatari before launch, ensuring it felt native to TV while remaining authentic to the brand.

Attribution tools inside Tatari’s dashboard combined with Vuori’s internal analytics allowed the team to monitor lift in traffic and conversions tied to ad airings. The impact was immediate and measurable, giving Vuori the confidence to scale and continue optimizing.

“Tatari helped us navigate every piece of the process—from ideation to execution. TV is now not just a branding tool, but a driver of real performance for our business.”

— JAMIE FONTANA, VP OF E-COMMERCE, VUORI

Results

Vuori’s pilot campaign demonstrated that TV could perform like a digital channel—with measurable return, attributable web traffic, and scalable growth potential. By blending premium linear placements with targeted streaming buys, the team built a full-funnel strategy tailored to seasonality, audience behavior, and creative testing.

When Vuori aired ads during high-impact national events, the brand saw immediate traffic spikes and stronger response compared to standard placements. And by testing various creatives across formats, they identified what resonated with their audience while continuing to refine spend.

Today, Vuori treats TV as a key growth lever—one that supports lower-funnel performance while enhancing brand visibility and reach. With an always-on mindset, their team continues to iterate and scale, turning television from a one-time experiment into a foundational performance channel.

“If you have hesitations about TV measurement, know that it’s absolutely possible. With Tatari, we were able to measure performance confidently—and give the channel a fair, informed test.”