Knix Case Study

Growth Spotlight

How Knix Uses TV Ads to Drive Full-Funnel Performance

Building a Scalable Growth Engine with TV

Knix, a fast-growing DTC intimates and apparel brand, turned to TV advertising as a way to scale beyond digital channels and drive measurable performance. Over three years of working with Tatari, the team developed a data-driven approach to both linear and streaming campaigns—testing creative, uncovering unexpected high-performing inventory, and optimizing spend during key retail moments. With Tatari’s platform and strategic support, Knix transformed TV into a reliable acquisition and brand-building engine that delivers results across the entire funnel.

K+

SPIKES IN SITE VISITS

%

LIFT IN CONVERSIONS

Campaign Objectives

Break Out of the Digital Bubble

Move beyond saturated channels like Meta and Google to unlock untapped audiences through TV.

Deliver Impact Across the Funnel

Harness the power of TV to not only build brand equity but also drive cost-efficient performance metrics like CPA and conversions.

Test Boldly, Optimize Smartly

Use data-driven experimentation to uncover surprising wins—from unexpected networks to creative formats—and scale what works.

Solutions

Knix took a performance-driven, test-and-learn approach to TV, beginning with a small, measurable budget and expanding based on results. By experimenting with non-obvious genres such as crime, news, and general entertainment—alongside more expected female-focused networks—Knix uncovered high-performing channels that lowered CPA beyond benchmark goals. The team leveraged Tatari’s similar inventory tool to expand into high-impact programming like The Rachel Maddow Show, The Voice, and America’s Got Talent, securing premium placements at up to 80% discounts. Knix also tested creative assets, finding that lower-cost direct-response spots doubled the response rate and reduced CPV by 45%. These insights enabled Knix to not only improve performance metrics but also apply learnings across other marketing channels.

“We approached TV with a performance mindset—constantly testing networks, creatives, and rotations to uncover the most efficient paths to growth.”

— Deniz Melen, Senior Growth Manager at Knix

Results

Knix experienced substantial growth and performance improvements after adopting a full-funnel TV strategy with Tatari. Strategic network testing and real-time measurement helped uncover high-performing placements, with shows like Rachel Maddow, The Voice, and America’s Got Talent producing massive visitor spikes and CPA reductions of up to 70%. The brand’s ability to secure these at steep discounts unlocked greater scale without sacrificing efficiency. Meanwhile, a data-driven creative testing process resulted in a 2x improvement in response rate and a 45% reduction in CPV. These learnings allowed Knix to replicate performance during peak shopping windows and apply successful tactics across its broader media mix, making TV a foundational component of its marketing engine.

“When our spot aired on The Voice, we saw about 9,000 visits within five minutes—and the CPA was 70% lower than usual. That kind of performance gave us the confidence to keep scaling.”