Our Story

For decades, TV advertising has been bought, sold, and measured using outdated methods. Tatari was born out of this need, from first-hand experience as a modern advertiser trying to navigate this antiquated industry.

We knew there had to be a better way, and that it was time for a change.

The first phase of our company was focused on combining technology and data science for advertisers to buy & measure ads across linear and streaming TV in one self-serve platform. But we didn’t stop there. We also built technology for publishers to transact more efficiently with advertisers and share data that can help drive business outcomes.

Today, we build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Our technology connects supply and demand partners, giving them unprecedented automation, control, and transparency. As TV and digital advertising converge, Tatari’s solutions provide a clear way forward.

Our Team

Our executive team is comprised of previous founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, LKQD, LiveRail, and Remixation as well as larger, more established tech companies like Amazon, Google, Facebook, Microsoft, Stripe, and Yahoo. We purposefully focused on building out teams with whip-smart individuals that don’t always come from ad agencies—most of us are engineers and data scientists by training, and we’re focused on building technology that helps us operate leaner and faster—giving our clients a competitive edge.


Our clients come from all stages; from TV novices to experienced advertisers, and different industries, such as financial, insurance, fashion, gaming, home goods, and healthcare. We understand how to partner with brands no matter the stage or size of budget - and because their success is our success, we take a different approach that puts their goals first.

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